The Volatile Layer and the Durable Layer.
OpenAI shipped GPT-5.5 just six weeks after GPT-5.4. The pace of AI model change is accelerating. This makes it clear that the strength of your organization in the AI era depends on building up a durable layer that continues to support your AI efforts, even as the technology advances.
"The things that determine AI's value to an organization sit around the model, not inside it."
The model is the volatile layer. Your proprietary data, business-specific context, redesigned processes, and capacity for human change are the durable layer. The teams compounding advantage build a durable layer that lets them continue to extract value from new AI models, while being resilient to the ongoing change.
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